All Posts Tagged With: "deal making"

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Why Joint Ventures Are Worth Your Time

Most new entrepreneurs and business owners believe that joint ventures are difficult and complicated. In fact, when you think of it, being an entrepreneur itself is difficult and complicated, with all the minute details involved with growing a business. Proposing and forming a joint venture is just one of the many important cogs in the [...]

19Jan2009 | writer | 0 comments | Continued
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Discover Professional Associations to Develop New and Profitable Relationships

Marketing your small business can be tricky—there are a myriad of approaches, theories and potential platforms in which to structure your marketing plan – so putting a plan into action can sometimes seem overwhelming. If your business is relatively new or a marketing strategy such as relationship marketing is unfamiliar, you may want to seek [...]

16Jan2009 | writer | 0 comments | Continued
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Key Points and Benefits to a Collaboration Marketing Strategy

Relationships have always been a cornerstone of effective marketing, and collaboration marketing is a way to foster trust and build strong alliances. The following are a few ways in which a collaboration marketing strategy will benefit your business.
Take Advantage of Size Economics
Often, though not always, you can enjoy significant cost savings by collaborating with other [...]

16Jan2009 | writer | 0 comments | Continued
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Relationship Marketing: Using Demographics As a Lead Source Tool

A good lead-scoring model is an important part of a successful relationship marketing plan. The impetus for implementing a relationship-marketing scheme is to build, develop and maintain strong customer relationships. Implementing and reacting appropriately to a lead-scoring model developed for your company is one of the first steps towards turning a lead into a client. [...]

16Jan2009 | writer | 0 comments | Continued
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Profitable Customer Life Stages in Relationship Marketing

Building a consistent customer base through strong relationships with your clients is the foundation of all relationship marketing plans. Focusing on understanding the customer’s perspective, as well as delivering products and services that address a client’s specific needs, will help give your company an edge in an increasingly competitive marketplace.
Attracting new customers, gaining new business, [...]

8Jan2009 | writer | 0 comments | Continued
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Relationship Marketing: How to Increase Qualified Leads by Using the Purchase-Readiness Survey

The Internet marketplace is growing increasingly competitive and difficult to navigate. The response rates from customer inquiries are trending downward and the process of driving new leads is becoming more expensive.  Therefore, it is critical to incorporate a relationship marketing strategy into your businesses marketing plan to help maximize the power of each and every [...]

8Jan2009 | writer | 0 comments | Continued
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Relationship Marketing: A Brief Overview

The relationship marketing strategy developed from the direct response marketing campaigns popular in the 60’s, 70’s and 80’s. These campaigns emphasized the importance of customer retention and continued customer satisfaction, rather than an emphasis on individual transactions, and per-case customer resolution.
What is Relationship Marketing?
Relationship marketing is a type of strategic marketing that targets it’s audience [...]

8Jan2009 | writer | 0 comments | Continued
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Social Networking as Part of Relationship Marketing

If you’re doing business in the eCommerce universe, it’s vital to build a strong network of relationships with your clients.  From time to time, it’s necessary to gain new business, new clients and new customers to bring into the pool of focus for building this network of relationships. You may be doing all the “right” [...]

6Jan2009 | writer | 0 comments | Continued
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Relationship Marketing: Why It’s So Effective

Relationship marketing focuses on the connection a company has with its existing client base while building and improving on those relationships. This is a long-term process seeking stable solutions to earnings and return on investment. It is not a glitzy quick fix solution, so it doesn’t always get the attention it deserves, but it is [...]

6Jan2009 | writer | 0 comments | Continued
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Relationship Marketing: Tips for Getting Started

Simply put, relationship marketing is the strategy of building strong, loyal and committed relationships with your client base. Often in striving to gain media visibility and recognition, businesses temporarily forget or overlook their most important marketing resource, your business relationship with people!
Below are a few handy tips to help you reassess your relationships with your [...]

6Jan2009 | writer | 0 comments | Continued

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